In a hole-in-the-wall joint in New York’s Chinatown, Pusha T was flexing as a business man. And it was in that spirit the newly appointed G.O.O.D. Music president unveiled his new King Push x EQT Running Guidance ’93 sneaker in collaboration with Adidas Originals on Thursday night, Nov. 13.
With bird cages and crates holding the sneaker — the all-black follow-up to his 2014 “Chalk White” EQT shoe — the display saluted the “black market” of the city’s street culture. Staying true to the name, the King Push x EQT will be hitting retailers on Black Friday, Nov. 27.
Rocking a black Burberry Prorsum jacket, a red headband and his signature braids, the Virginia rapper soaked up the spotlight to celebrate his latest venture as well as preview several tracks from his forthcoming album, King Push.
“This is the music that I like and I think this is the music that you guys love from me,” he told the crowd of stylistas, sneakerheads and press.
One track called “More Famous Than Rich” depicted Pusha’s hot take on the rap game and the desire for fame over money. “It ain’t never been like that with me,” he said about The Dream-assisted track.
Several more earfuls included the Puff-produced heater “Crutches, Crosses, Caskets” and a street tale called “Money Pussy Alcohol” co-produced by J. Cole and West featuring A$AP Rocky and Tim Vocals. For “Got It Covered,” Timbaland reappears after laying down the beat for Pusha’s new single “Untouchable.”
Two standouts included the collaboration with Beanie Sigel, whose verse Push described as “Through The Wire 2.0,” a nod to West’s 2004 debut hit. Oakland songstress, Kehlani, also shines on the hook for Pusha’s Timbo-produced shit-talker “Retribution.”
Finally, Pusha T pulled back the curtain on “FIFA,” produced by Q-Tip, and “Sunshine,” which features production from DJ Mano and West with soulful vocals from Jill Scott. The listening session wrapped with a short preview of a turn up-ready track with Future, set to appear on what Push called King Push: Darkness Before Dawn (The Prelude).
While no release dates were immediately offered, Pusha hinted at a timeframe in an interview with Billboard last week. “I think you’ll definitely be getting offerings from the album before the top of the year,” he said.