The video for the Damian Marley collaboration “Bam” is shot in Jamaica, mostly in and around the Marley family’s Tuff Gong Studio. The song is interspersed with reflections from Hov, Marley, and more, including singer Sister Nancy, whose 1982 hit song “Bam Bam” is interpolated in Hov’s tune.
They discuss the Marley family legacy, Jamaica’s history, and Hov’s own feelings about connecting with one of Bob Marley’s children and recording in the reggae pioneer’s studio. “My mom and dad used to collect records,” Jay remembers. “Bob was like a major force in our house. I turned into a kid when I came here.”
“Bam” is the third video for 4:44, following “The Story of O.J.” and the title track.